Grocery Outlet is a deep discount grocery shop offering.  The stores are independently owned and operated, supported by the corporate network.  Grocery Outlet do opportunistic buying and offer named-brand goods at extremely deep discounts. The business is a value player in the grocery space with pricing advantageous relative to all of their competition.

The business has used Market Dojo to source a generator installation package for their stores. They went to market, not only on the acquisition of the equipment, but also the engineering designs and the installations themselves. Across the board, Grocery Outlet found that they were able to obtain very advantageous pricing and a lot more flexibility in which vendors they were leveraging.

Market Dojo was also applied to a benchmarking exercise for the installation of LED lighting across their store portfolio. By taking it out to market via Market Dojo, inviting a much larger group of vendors and putting competitive pressure on suppliers, the business was able to dramatically lower their pricing, including with the established vendor.

Read the full Case Study here.

“One of the advantages of using Market Dojo is the transparency, as well as the ready ability to compare vendor offerings clearly.  Quite often the discipline is focused on driving down the pricing with an existing vendor.  This is a very open platform that gathers a lot of information and puts the existing vendor under a great deal more pressure.  We came away from the process feeling we’d left no stone unturned and ended up with a much better outcome than we otherwise would have if we’d simply focused on the existing vendor and maybe a couple of alternatives. We really were able to go out and assess the whole market of appropriate vendors.”

– Brian McAndrews, Chief Store Development Officer at Grocery Outlet.