I received my first email about GDPR on 17th May 2016. Since then I have sent or received a total of 211 emails on the subject and read a similar number of blog articles. I suspect that the world has enough articles which explain or interpret GDPR. I will keep this post short and focus on what Market Dojo have done to comply, and why we think GDPR is a good thing.
We have had a team inside Market Dojo working on GDPR for over a year. We have spent a lot of time understanding how it impacts us by speaking to experts; reading articles and even studying the legislation itself. Personally, I found that the original document, particularly chapter 1, was the most useful way to start to understand what was required.
The task force was led by the technical part of the organisation, but also required input from every other area of the business, over a period of months. We were able to break down the changes required and create subtasks to address each one.
* Really we are just a team or working group, but task force sounds more exciting.
We work with a number of partners, providing systems for CRM, accounting, support, hosting and many other services as well. We had to audit each of these and ensure they are going to treat our customer’s data with the same respect that we do.
GDPR formalises a number of good practices, such as the ‘right to rectification’, ‘right to be forgotten’ and the ‘right to data portability’. Although we have had processes for the majority of these, we spent time improving and documenting them.
GDPR has significant implications for our marketing activities. Some companies are going as far as deleting their entire marketing database. We were very concerned about how we could comply, without severely impacting our business. This took a number of discussions and much research, however, we have found a way to balance both of these challenges. In common with many other organisations, we will be contacting all our contacts before the GDPR deadline.
You will notice the title of the post is “Market Dojo ♥ GDPR”. So, where is the love?
Firstly, although GDPR compliance has required work, we have always treated our customer’s data with respect, and are happy to see this being formalised by the EU. Secondly, a consumer, I think that GDPR will make the online world a little safer for all of us.
We are not stopping now. As its new, we will keep GDPR under review for the next few months, the UK Digital Economy Act is also coming from the UK Government too,