Introducing Market Dojo’s new Head of Marketing and PR, Jenny Burt. Jenny joined the Marketing team at the end of April having come from her previous role at another software provider. Jenny has a wealth of experience in marketing activities with a specialism in PR. Her previous role increased her employer’s brand awareness significantly, helping them to achieve industry market leader status – this she hopes to replicate for Market Dojo! We asked Jenny a few questions to get to know her a little better.
What do you do at Market Dojo and how long have you worked here for?
I head up the marketing team at Market Dojo and as I write this, it’s week two for me. Having worked in marketing and varying industries, I bring a wide range of marketing skills with me. My passion sits within holistic communications and brand enhancement and my aim will be to increase Market Dojo’s brand presence in the marketplace.
What made you apply to work at Market Dojo?
I was approached by a recruitment agency and they left me wanting to find out more about Market Dojo. After some research, it was clear that there was a strong product offering, lots of opportunities, and then after speaking with a number of the Market Dojo team, the passion amongst them was clear and their overall ambition excited me.
I was ready for a new challenge and keen to join Market Dojo on their growth journey, to continue enlightening the marketplace on how technology can enable businesses to transform.
How have you found your time so far at Market Dojo and what have you found interesting?
As I continue to meet more of the Market Dojo team, it’s clear the passion for technology and putting customers first is shared amongst the whole team. I’ve been excited by the product demos I’ve seen so far and my head is whirling with all the scenarios you can use e-sourcing for – there is so much potential!
What are you hoping to achieve in your first year?
Understanding more about the Market Dojo family of products, getting to know our customers is key. Ultimately I’m looking to spread the news about the good work that Market Dojo has already achieved, and the greatness that’s still to come. To do this, I’m looking forward to applying my skills, leading the marketing team – who are a great bunch and have given me a fantastic welcome – and sharing my knowledge and expertise with them but also continuing to learn along the way.
What one thing would you bring to the office if you could?
At the current time, we’re all working from home so if I could, I would pop on my baking apron and treat the team to some homemade biscoff cupcakes.
What is one thing about yourself that you think others would be surprised to know?
Due to growing up on a farm, I was quite the expert at looking after sheep. From lambing to bottle feeding those lambs who needed help, to wrapping fleeces during shearing, to annual sheep dipping, to addressing sheep footrot, I did it all.
Some sheep facts for you: sheep have great memories, the lambs that were bottle fed remembered me for years to come; sheep have rectangular pupils giving them almost 360-degree vision; sheep get stuck on their backs (so give them a nudge to roll over if you ever see this), and ewes (mother sheep) can recognise their lambs by their bleats (call).
What is your favourite book/movie?
Favourite books consist of any that prevent me from putting the book down and not wanting them to end, there are too many to name! I am however halfway through Barack Obama, A Promised Land, it’s out of my comfort zone and a heavy read but insightful and inspiring at the same time. I’ll head back to something more lighthearted once I’m finished.
Rather than movies, I’m going to share my recent favourite television series as Netflix has been a huge part of my life over the past year of varying lockdowns – The Queen’s Gambit.
If you could be any animal what would you be?
A bird – free, gliding around in the sky, landing wherever I fancied, with sharp eyes to see what’s going on below.
What are your hobbies and interests?
I’m a country girl at heart and spend a lot of time outside whether it’s walking with my dogs, running, cycling, or standing on the side of a football pitch supporting my son. Anything arty tends to grab my attention, whether it’s creating the items myself or visiting art galleries. I’m also a keen reader and baker when time allows but mostly my time is spent with my family.