Think your category can’t be auctioned? Think again.

  1. “Our suppliers won’t engage.”
  2. “We don’t have enough competition.”
  3. “It’s too complicated.”
  4. “It could damage our supplier relationships.”
But are the perceived barriers actually true?
Rather than simply telling you why eAuctions work, we’re going to show you.
In the third installment of our eAuction Masterclass series, Market Dojo’s Sam Downend and resident eAuction specialist Lewis Barnard will take you inside four real-world eAuctions across different categories, spend levels and sourcing scenarios.
For each event, we’ll reveal the challenge, the approach, what happened, the result and why it worked, including the supplier behaviours, auction strategies and practical decisions that made the difference.
From categories you might assume couldn’t be auctioned to suppliers you might expect wouldn’t participate, we’ll put common eAuction assumptions to the test using real results.
What you’ll learn :
  1. 4 real-world eAuction stories and the results they achieved
  2. How procurement teams overcame common barriers and objections
  3. What suppliers actually did when the auctions went live
  4. The strategies that created competition and bidding momentum
  5. Why different auction formats worked for different scenarios
  6. Where eAuctions can succeed in unexpected categories
  7. The common characteristics behind high-performing events
  8. Practical lessons you can apply to your own sourcing opportunities
You’ll leave with a clearer understanding of where eAuctions could work in your organisation, what may be holding you back and how to identify your next opportunity.
Who should attend?
This practical masterclass is designed for:
  1. Procurement Leaders
  2. Heads of Procurement
  3. Category Managers
  4. Strategic Sourcing Professionals
  5. Procurement Excellence Teams
  6. Anyone looking to increase savings and get more from competitive sourcing

Meet the Speaker(s):

Sam Downend | Customer Experience, Market Dojo
Sam partners with procurement teams to help them realise measurable value from our platform. He works closely with customers to drive adoption, align solutions with their strategic objectives, and enable stronger procurement outcomes. By building trusted relationships, sharing best practices, and identifying opportunities for continuous improvement, Sam helps customers maximise ROI and achieve long-term success.
Lewis Barnard | Strategic Account Manager & eAuction Specialist, Market Dojo
Lewis has spent almost a decade helping procurement organisations successfully adopt and apply eAuctions across a wide range of sourcing scenarios. He’ll unpack why each featured event worked, the strategies that influenced the outcome and the lessons procurement teams can apply to their own events.

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