Reverse auctions are a bit like Marmite, some people love them, boasting the success they’ve seen to friends and colleagues, utilising them when and where they can. Some people however, such as Phil Ideson, are more sceptical. For Phil, this was due to personal bad experiences with the process. For others, it may be similar or it could be as little as a lack of understanding giving this means of negotiation such a bad reputation.
We wanted to set Phil straight and demystify the reverse auction for him, leaving a more positive image of how you can really use reverse auctions as a buying tool to leverage great savings and success in your procurement negotiations.
Did we manage to turn Phil around? Find out in the podcast in the link
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